A very cool customer came in this week and said something that was really unexpected and unsolicited. This guy travels from his home in Summerlin to our shop every week and passes by one of the "Big Boys" coffee shop. What he noticed was that the drive-thru was completely packed with cars all the way out to the sidewalk.
He was so amazed because most people would, if pressed, confess that the coffee that they are getting from this particular HUGE SHOP isn't good at all. As a matter of fact they would all confess that you could get better coffee elsewhere.
So our friend threw in a huge compliment for us over at Avery's Coffee. He said, "People should really take advantage of the fact that they have a local roaster in their neighborhood." I was floored with that revelation. You see, even though Linda and I know that we roast our own coffee, we don't spend enough time telling everyone else that. This is doing a disservice to everyone.
Having a local roaster is like having a local baker in your neighborhood. And in the world of coffee that is huge. In Las Vegas, Avery's Coffee is only one of three local roasters who actually roasts on site. What does that mean to you and anyone else who might come into the shop. We are the closest thing to having the freshest coffee possible. One any Tuesday or Thursday, you could actually get a bag right out of the machine. Now that is fresh.
So this is what we will be doing, starting today and hopefully until everyone knows that we ROAST COFFEE. We are going to continue to let everyone know that Avery's is more than just an great Espresso Bar. We are more that just a place to get good sandwiches or Tea. We are a Roaster/Cafe like no other in Southern Nevada. At Avery's you are guaranteed to get a Very Good Cup of Coffee.