As a shop owners, baristas and roasters, our shop gets a lot of questions. You name it and we get asked it. For the most part the questions revolve around the "Acidity" of coffee and then there is the question of what the heck a macchiato is. For the next couple of blog posts we are going to answer some of the often most asked questions that we get at the shop. Now remember, there are no stupid questions, just some questions are more funny than others. So here is the first of a series of questions that we get at Avery's Coffee.
1. What is the "Boldest" coffee that you have?
This is an interesting question, that on the surface seems pretty straight-forward. Sometimes the simplest questions are the most difficulty to answer because we are speaking two different languages. When someone comes up to the window asking for a bold coffee, it is hard to answer them because what they are really saying is, "I really want to taste a burnt coffee because that is what I am used to getting at the other places where I shop." After many months of deciphering the language of the everyday coffee drinker, I've found that establishing a basic language set is crucial before moving forward.
Here are a few words and their real meanings. One thing: most people have gained all of their coffee knowledge from larger chain coffee shops who have established their own language.
Bold= Burnt Acidity= Something that will upset my stomach Frapaccino=Frappe Macchiatto= Latte (unless you are an older Italian guy, in which case a Macchiato IS a Macchiatto Half Calf= Half Regular and Half Decaf Coffee Four Shots= I haven't slept in a couple of nights, HELP!!!
It's really all about language. When someone comes up to me and asks for my most BOLD coffee, I tell them "They are all uniquely flavorful. If you were looking for a huge flavor then I would suggest an Americano or a regular coffee with an extra shot of espresso in it. We roast our coffee to get the most sugars and flavor possible. Flavor is what we are aiming for.