This week we are finishing up a two week campaign to name ur new Breakfast Blend of coffee. Now before you start wondering, "Where have I been, didn't know you were running a contest?" This contest was for the folks who come in the shop on a daily basis. You might be one of those folks and if so, you've already had a chance to get your good word in.
We started the campaign last week. There have been some great names already submitted. The one thing we have been keen NOT to state, is what variety of coffee we have blended. You see, even though I know that most of you are independent thinking, strong-willed folks, there are those out there that will be swayed by a variety, region or farm. We wouldn't want that now would we?
So what we are doing is keeping the whole thing a secret. Let your palettes be your guide. That way when we do reveal what the blend is, at least generally, you will be surprised.
There are still some people who just can't wait until next week before the great unveiling. They have been coming by the store and harassing me for the secret blend. I feel like Colonel Sanders trying to keep his secret ingredient list of 11 herbs and spices under wraps. Even when this whole thing is over we won't be able to let everyone know what the exact blend is. That would be giving away trade secrets and we won't do that. We will let you know that it is a blend and that should be good enough.