This week, since we have a few people working the counter and watching the shop, my job has been to get out in the streets and sell some of our fresh roasted coffee. Sounds easy enough but if it were easy, they would have little girls and little old ladies doing it everyday.
My adventures to me to many shops on the West side of our town. Each with their own specific need and niche. There were large stores and small ones. Some had a real need to change. While others swore up and down that their coffee was already the best. I'll tell you about one in particular, to prove my point.
We'll call the Cafe, Cafe in my Town. Well Cafe in my Town is a busy shop. It has seating for at least 50 people. Has a separate area where they serve a particular baked goods but like most shops, they lack great coffee. As a matter of fact the owner said that they had been getting complaints about their old coffee distributor. So they changed.
I walk in the door. Feeling in great spirits. Ask the owner if I can bring his a sample tomorrow. He replies, "I'm not changing. I just changed from this one crappy vendor, to another crappy vendor." Ok, so I added the second crappy vendor part.
I tell him, I understood but that I would bring him a sample anyways. I leave and come back the next day with not only a couple of samples but samples with the Cafe in my Town logo em-blazed all over the front. The owners eyebrows raised and he scooped up the samples. "I'm going back to try these samples", he says. Maybe I have a shot after all...