We were approached by a magazine publisher who convinced me, (it didn't take much convincing) that we could launch a magazine focusing on the coffee culture in Las Vegas. They would help us all the way and at the end of the day, everyone would be extremely pleased with the amount of marketing and visibility. We said yes.
Now the real work begins. We have to not only continue to work on the retail and roasting side of the business but we also have to work on the magazine portion of the business. In the end, this will be the best thing for everyone but there are a lot of moving parts that have to be accounted for.
Keep your eyes and ears open. In a few short months we will be launching the Las Vegas Coffee Culture Magazine.